I am interviewing people about their brand stories and, more importantly, brand storytellers
"I peel back the layer to get to the core of the story." - Shannon Peel
Why am I Doing This?
Well, like most of what I do an idea pops into my head and I jump off the cliff to see what will happen - which is the OPPOSITE of what I recommend clients do. All it is costing me to test the market is time... and I don't have a life beyond creating content and telling brand stories.
For those who don't have time and need to hire help to produce a podcast, you must first research what people want and how to
position your brand into the market.
Let me do the research of jumping in, talking to brand storytelling experts, and listening to what people are engaging with to discover what is going on out there. Then I'll have the knowledge you need to be more successful in your efforts.
When I re-started my podcast at the end of January, I was shocked by how many people were contacting me to talk to me about brand storytelling. Before I knew it, I had over 70 booking requests and I didn't want to make any of them wait a year before their episode was published - so I was posting one episode a day for 2 weeks and as people listened to my podcast - I had more people contacting me to talk about brand storytelling.
Trying to get content for APeeling digital magazine was like pulling teeth at times and the readership was only 2 000 per monthly issue - Podcasting gives quality backlinks, appointments with interesting people, blog posts for UnPeeled, and content for future issues of APeeling.
I’m NOT Taking the Easy Way Out.
I could have chosen to record audio versions of my blog posts, which would be easy and take me all of 30 minutes to one hour a day — BUT …
Those who know me know, I don’t do anything half assed. I never take the easy way out or cut corners. I always deliver an unexpected experience.
As usual … I am committed to ensuring listeners receive a quality experience.
The Challenge:
If I had a team - this wouldn't be a big deal because I'd have people helping me do all the work and where would the struggle, challenge, or conflict be in this brand story?
I am a solopreneur doing it ALL while still keeping up with client work to pay the bills and keeping up with my many other content projects. So it's a big commitment for me.
The Stakes
All stories need stakes and I am putting my reputation as someone who gets stuff done and hits deadlines by delivering quality products at risk since I just told the Internet I am doing this.
Do it or ruin my brand's reputation.
To manage expectations and to answer those questions the odd troll may have. I am including posts from February 15 to today, March 5th in the 100 Podcast Episodes in 100 days.
Tell me what you think in the comments
Of the 100 Episodes, at least 71 interviews with people about brand storytelling with weekends being an update on how the week went, some highlights I learned, and housekeeping for this project.
What I have been doing:
I am finding people to interview I am interviewing people I am editing the audio file I am adding video to a channel
I am creating Q&A Interview blog posts I am promoting it on social media I am sending out emails I am putting out posts like this in the many communities I belong to.
NOTE: Not all guests want the video option or the Q&A blog post option - will do as many as possible.
Is there anything else YOU can think of that I need to do? Make a comment below in the comments with your insights.
Am I Crazy?
I’m 2 weeks in and as you may expect - I’m tired and am working non stop all day - everyday - Hmmm got to figure out how to do this without burning out, got any tips? I’ll even add your tip to a published crowdsourced article on the topic with a link back to you if you give me a url. It’s 8:30 - Time to get back to editing so I have enough content to post each day this week. I think I might need to order some white wall padding from Amazon before I’m done.
List of 100 Podcast Episodes in 100 Days
Here's the list of those who have been interviewed and a link to their interview - Bookmark this page to come back to.
February 15 - Andrew Deutsch: A Fangled Brand Story
February 16 - Nicholas Jeffery: Sizzle meets Sense Brand Story
February 18 - Jen McKee: Tik Tok is for Businesses Brand Story
February 19 - Shannon Peel - Emails that Sell
February 20 - Bijou Finney - Breakthrough to Your Personal Brand Story
February 21 - Dennis Mellen - An Unexpected Life Change Brand Story
February 22 - Shannon Peel - How to Tell a Brand Story
February 23 - Peter Goral - Collaborating to Grow Your Brand Story
February 25 - Laura Lewis Barr - How to Structure a Brand Story
February 26 - Shannon Peel - It's a Secret Brand Story
February 27 - Shannon Peel - Life's Journey Interrupted
February 28 - Corey Laine Hilton - Finding Your Authentic Brand Story
March 3 - Likky Lavji - A Self Aware Brand Story
March 5 - Shannon Peel - 100 episodes in 100 days Brand Story
March 6 - Jem Fuller - A Transformational Brand Story
March 7 - Khalil Stulz - A Collaborative Brand Story
March 09 - Laura Templeton - The 30 Second Networking Brand Story
March 10 - Paul Slack - A Customer Journey Brand Story
March 11 - Shannon Peel & Friends - Brand Awareness Brand Story
March 12 - Tyler Brooke - A Geek Talk Brand Story
March 13 - Shannon Peel - Weekly Recap
March 14 - Ernie Sander - Be a Thought Leader Brand Story
March 15 - Shannon Peel - Define Your Personal Brand Story
March 20 - Shannon Peel - Weekly Recap
March 22 - Andrena Sawyer - The Joys of Single Life
March 23 - Dane Sanders - Sign of Good Marketing
March 24 - Ari - Choosing to be a Designer
March 25 - Ken Wimberly - Preserving the Family Story
March 26 - Shannon Peel - Life Beyond Fear
March 27 - Shannon & Friends - Is Social Media Dying
March 28 - Shannon & Friends - The Brand Story of Women
March 29 - Jason Carcone - How to be a Podcast Guest
April 3 - Shannon Peel - Know Your Audience
April 5 - Dr. Gliboa - Resiliency in Change
April 6 - Art Bell - Comedy Central Brand Story
April 7 - Shannon - Week 3 Update
April 8 - Shannon - Anthony Gruppo UnPeeled
April 9
April 10
April 11 - Tyler Foley - How to Capture Your Audience
April 12 -
April 13 - Holly Fisher - Website Copy that Converts
April 14 - Terry Begue - Levelling Up by Niching Down
April 15 - Nikolas Natali - Going to Extremes to Pay off a Student Loan
April 16 -
April 17 -
April 19 - Erik Deckers - How Copywriters use Framework
April 21 -
April 22 - Dominique Hart - Visual Brand Storytelling
April 25 - Hannah Acosta - Telling Brand Stories on Social Media
MarketAPeel helps professionals define their brand stories and tell them to the marketplace to appeal to audiences and build a name for themselves. We build out your digital footprint to guide people through your personal brand story.
