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Choosing to be a Designer Brand Story

Ari Krzyzek Co-founder & Chief Creative Officer Chykalophia


Where do you reside currently?


Chicago, US



What do you do?


I help women-led brands get the clarity they need to craft a brand that delights their customers beyond pretty design, and delivers no-brainer UX. We build the underlying web framework and tools that enable them to sell at scale. It leads to growth once it is implemented.



What is your top personal value?


Courageous. To me it means to be brave enough to take on the risk and leap to the unknown. One story that I can share is when I decided to move to Chicago from Bali, Indonesia in 2011. I knew I didn't have the support and resources I needed to grow as a woman entrepreneur. So, I made the decision to leave my family and friends behind to go and build a new life in Chicago.


What is the number one goal you are trying to achieve in your professional life?

I'd like to grow my agency to hit $1M revenue in the next 5 years.





What is the definition of the word Brand?


According to Marty Neumeier, your brand is not what you say it is; it's what they say it is. Branding is al about figuring who you are.



Which platforms must a brand have in their digital footprint?

Their website. Your website showcase your brand & credibility online. There’s no denying that you have competitors offering the same products or services as you do. So, what makes your business different? Why should people buy from you? A website can help your business stand out from the crowd. You can convey your value proposition, vision and mission, brand story, and the people working on your business. This helps humanize your brand and builds trust. People can feel connected with your business, thus increasing the possibility of them making purchases and even promoting your business to their friends.


What is a common mistake you see brands making in the brand awareness part of their story?

The most common mistake I see brands making in the brand awareness part of their story is when they focus too much on themselves. A business' sole purpose is to create customers. A good brand awareness not only able to communicate what they are all about to the right audience, but also create connections from the right audience. Without having the right audience feel that the brand is created for them or is part of their identity, the brand will continue having a gap between them and the audience in the market.





From Ari’s Website

The creative and technology agency that gets excited about social, cultural impact and innovation with data and tech along with visionaries behind them.


Founded by the husband-and-wife duo Peter & Ari Krzyzek, our team specialize in establishing strong brand pillars and online experiences.

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