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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
UnPeeled is #19 on Feedspots List of 100 Best Blogs on Branding
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How to Combat Fear and Find Opportunity When Media Scares You
The news is designed to make you afraid. That is not a conspiracy theory, it is a business model.
Researchers at the University of Michigan analyzed over 105,000 variations of news headlines generating more than 370 million impressions and found that for every additional negative word in a headline, the click-through rate increased by 2.3%. Positive words had the opposite effect, each one decreased clicks by 1%. Fear sells. Outrage sells. Anxiety keeps people coming back
Shannon Peel
May 1511 min read


What Makes Men Feel Proud and Successful?
In his book, "The Male Ego," psychiatrist Willard Gaylin wrote, "Nothing is more important to a man's pride, self-respect, status, and...
Shannon Peel
Jul 8, 20236 min read


Getting Started with Equity at Work
What is Equity at Work? We’re talking about equal opportunity within the workplace to engage, participate, be recognized, and more. Many...

Katie McLaughlin
Mar 10, 20234 min read


How to Change Your Narrative to a Hero
Have you downloaded your copy of That's Life: A novel way to change your narrative from Victim to Hero ebook?
Inside you will meet 5 women
Shannon Peel
Dec 10, 20223 min read


Women's Rights Posters tell a Story
Women's Rights Posters tell us a story about women's struggle for equality and what was important to them at the time.
Shannon Peel
Aug 5, 202213 min read


She Persisted is More Than a Quote
"Nevertheless, she persisted," is a motto adopted by the modern day feminist movement in 2017 after an incident in the US Senate. but its m
Shannon Peel
Jun 17, 202214 min read


A Transformational Brand Story
Shannon Peel sat down with Jem to peel back the layers, get to the core of his story, and plant the seeds of inspiration. If you have found
Shannon Peel
Mar 6, 20223 min read


How to Make Rational not Emotional Decisions
How to get your emotions under control so you can rationally assess them and make a better rational decision you feel good about.
Shannon Peel
Feb 1, 202210 min read


Confessions of a Procrastinator
Tips and tricks to end procrastination and to get stuff done as discovered from a former professional procrastinator.
APeeling Guest Contributor
Dec 14, 20215 min read


Decision Making & How We See the World
How we see the world will determine how we make decisions and whether we will understand other's points of view.
Shannon Peel
Nov 25, 20212 min read


Excerpt from Death by BS
Death by BS by Likky Lavji. Discover why you are being misunderstood and not connecting with those at work and home
Likky Lavji
Nov 15, 20213 min read


People are Choosing to Live Alone
Single Occupancy homes are on the rise and those choosing to live alone are successfully building a better life. But there are dangers too.
Shannon Peel
Nov 7, 20215 min read


Why Leaders need Candor
By Shakeel Bharmal as seen in APeeling I spend a lot of time speaking with leaders at different stages of their careers, across...
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Apr 1, 20213 min read


Understanding Your Opposite
As seen in APeeling in January Communication Between Opposites They say opposites attract. The problems start when opposites start...
Likky Lavji
Mar 29, 20214 min read


Planting Bananas and Picking Cucumbers
Are you planting Bananas & expecting to pick Cucumbers? In my experience life is all about cause and effect
APeeling Guest Contributor
Mar 18, 20213 min read


How to Stop Criticizing People
If you criticize their work constantly, you are setting the tone of the group to be one of criticism and blame.
Likky Lavji
Mar 11, 20214 min read


Create a Goal Process to Achieve Success
There are three types of goals. Aspirational. Attainable. Achievable. When we set goals at Build Impossible, we There are thr a basic format
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Mar 8, 20213 min read


Own it! Own your Position at Work
Owning it is a mindset that says, if something goes wrong and others are at a disadvantage, you own the outcome of your work.
Anthony Gruppo
Mar 1, 20214 min read


A Growth Mindset
He was demonstrating a growth mindset. He had created a plan, based on his past experience, and was ready to execute.
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Feb 22, 20214 min read


Cognitive Biases and Blind Spots
We all have blind spots, which cause us to behave in ways others interpret differently than we intended and in response they behave in ways
Likky Lavji
Feb 15, 20214 min read
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