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How to Use Quotes to tell a Brand Story

Updated: Jan 16, 2022

In a land far away... famous words to start a story
Famous words in storytelling

Quotes make good filler for content calendars to fill the gaps between telling your brand story and the story of your customers. Look for quotes that are statements for what you do and how you help people. As a storyteller and content creator, quotes about why brand storytelling is important fits perfectly with my brand story message.

If you are a professional and your story is around your personal brand, find quotes that reflect your values, the problem you solve, and lessons you learned. For example, a Realtor® can create quote content focusing on the words, home, design, and family. They can then use their brand colours and images of people hanging out at home to create graphics for their posts.

Start with your Brand Story Keywords to Find Quotes.

Make a list of words to search on Google. There are plenty of sites filled with quotes you can use to create content. Choose the ones that resonate with you and are enhance your personal brand story.

Quotes Generate Emotional Responses to your Brand Story

The quotes that come from well-known names will add to the credibility of your story and resonate with your audience because they recognize the name, which builds feelings of trust for your brand story.

When you use quotes to enhance your brand’s story, members of your audience will identify with certain quotes, which creates feelings of connection for your brand story.

Brand Story Images for Quotes

An image tells a story. Find images that portray the brand story or keywords. The best images will have negative space for you to place words on without getting in the way of the image’s story. You can use the same image for different quotes at different times in the year.

You can also use your brand colours as the background with the words in either black or white, whichever stands out against your brand colours. This type of quote is particularly good on Instagram for anchoring the eye and standing out in a feed.

When you write the copy for your post, tell a story about why the quote speaks to your brand or a brand story exemplifying what the quote says.

For example:

Quote “People are looking for a connection.” —John Michael Morgan

The brand story copy:

Ever feel like you connected with a person you just met because the conversation was so interesting? Think about those moments and what the two of you talked about, I bet stories were told.

I could then go on to tell a story about how I felt connected to a person I met because they told me a story that resonated with me.

Here are a list of quotes I found on Google about brand storytelling in less than fifteen minutes which I then used to create content to tell my brand story about storytelling.

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.

-Seth Godin

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”

-Steve Jobs

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

“Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.”

—Chris Brogan

“Storytelling is by far the most underrated skill when it comes to business.”

– Gary Vaynerchuk,

“Authenticity, honesty, and personal voice underlie much of what’s successful on the web.”

—Rick Levine

“Marketing is the art of telling a story that moves people to act.” —Bernadette Jiwa, Author, Marketing Guru

“Your stories will be unique to you, your brand, and the experience you are trying to create.” —Robert Rose, Chief Strategy Advisor for the Content Marketing Institute, Author

The Brand Story is in the Numbers

“People think in stories, not statistics, and marketers need to be master storytellers.” —Arianna Huffington

I love stats. I'm a data geek, which is funny because I suck at math. The numbers tell a story about how people behave, how they make choices, and what they want out of life. When you tell a story that is backed up by stats, it lends credibility to your opinion and shows you did your research. When you are analyzing the data of your last social media campaign or the traffic on your website, figure out the story and create a post around how people are engaging with your message. We all want to follow success!

I’d love to see some of your favourite quotes and how they contribute to your brand story. Please share them in the comments.

More Brand Storytelling Quotes

‘We would be nothing without our story.’

Richard Branson.


‘A great salesperson knows how to tell a story in which the product is the hero.’

Peter Guber, Chairman and CEO of Mandalay Entertainment.

“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”

—Bryan Eisenberg

“Your content is not about ‘storytelling’; it’s about telling a true story well.”

—Ann Handley

‘You can’t sell anything if you can’t tell anything.’

– Beth Comstock

‘Logic makes you think. Emotion makes you act.’

– Alan Weiss


“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”

Jay Baer, Renowned Keynote Speaker, Author, Marketing Expert


Every Business has a Purpose to it's Story

“Every business has a story to tell.”

Jay Baer, Renowned Keynote Speaker, Author, Marketing Expert

To determine your business' story beyond its products and services determine its purpose. The purpose of all business is to make money, but I want to challenge you to think beyond the capitalism of our world and start diving deeper into the reason YOU decided to be a business owner instead of an employee because we all know, on a per hour basis employees have it better than most business people.

Once you've got your purpose, the reason your business exists, tell that story. When you tell the story use tone, voice, and pacing to resonate with your audience. If your purpose is exciting, action packed, cool then tell the story using an energized tone, an upbeat voice, and face paced timing. If you purpose is serious be more serious. Ensure you are using the right images, location, and media to tell the story right. If you do that - you will resonate with your audience.

Do you want memes of quotes like these to save you time?

Author and Brand Storytelling Quotes

“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”

Jimmy Neil Smith, Director of the International Storytelling Centre

‘Successful organisations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories.’

Carmine Gallo, author and keynote speaker.

“People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is an experience of being alive, so that our life experiences on the purely physical plane will have resonances with our own innermost being and reality, so that we actually feel the rapture of being alive.”


“The world is shaped by two things—stories told and the memories they leave behind.”

Vera Nazarian, Science Fiction and Fantasy Writer

“No story lives unless someone wants to listen. The stories we love best do live in us forever. So whether you come back by page or by the big screen, Hogwarts will always be there to welcome you home.”

- J.K. Rowling, author

“I’m obsessed with giving the audience something they don’t see coming.”

- Jordan Peele, writer and director of Get Out

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”

- Jonathan Gottschall, The Storytelling Animal

Brand Storytelling is Content Marketing

Hemmingway's Writing Style for Brand Storytelling

For Sale Baby's Shoes Never Worn

Hemmingway wrote those on a napkin to show how he could write a complete story only using 6 words. His didn't waste space using unnecessary words or long descriptive sentences. His style of writing is perfect for digital platforms where people's attention spans are short and distracted by noise on each side of their newsfeed.

Keep your brand storytelling to the point. Start by trying to tell your brand's story using only 6 words.

"The way to make people trust-worthy is to trust them."

Ernest Hemingway Selected Letters 1917-1961

"When people talk listen completely. Don't be thinking what you're going to say. Most people never listen.”

Across the River and into the Trees, 1967

“But man is not made for defeat… A man can be destroyed but not defeated.”

The Old Man and The Sea, 1952

“Courage is grace under pressure.”

Ernest Hemingway

“The world breaks everyone and afterward many are strong at the broken places.”

A Farewell to Arms, 1929

“Always do sober what you said you'd do drunk. That will teach you to keep your mouth shut.”

Ernest Hemingway

“As a writer, you should not judge, you should understand.”

Ernest Hemingway

“In order to write about life first you must live it.”

Ernest Hemingway

"An intelligent man is sometimes forced to be drunk to spend time with his fools.”

Ernest Hemingway

“All modern American literature comes from one book by Mark Twain called Huckleberry Finn. American writing comes from that. There was nothing before. There has been nothing as good since.”

Ernest Hemingway

Share your favourite writer or brand storyteller in the comments.


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Shannon Peel helps brands define their stories and tell them to the marketplace by creating everything from a tweet to a book. Her company MarketAPeel, publishes multimedia interactive digital magazines for brands that want to communicate with their audiences better.

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