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Podcasting Brings Unexpected Opportunities

Updated: Jun 16, 2022




When I started podcasting, I was surprised by the number of small business owners, thought leaders, and marketing professionals who wanted to be interviewed on BrandAPeel: Brand Storytelling in the Digital Age. As I interviewed various professionals, I noticed that podcasting brought unexpected opportunities.



Where I found my Guests


I found most of my guests by subscribing to the PodMatch site, a platform that matches podcasters with guests. Another site I used was PodGuests a directory of people who are looking to be booked as guests on podcasts.


The requests for being a guest have become quieter now that I've interviewed the bulk of the active people on the site looking to be guests on any podcast. I still get the odd message through the site and it has a community, which helps to stay engaged.


Recently, I started to get more emails from people who had listened to my podcast and wanted to be a guest. I must be doing something right if they think their time with me will benefit their brand story broadcasting efforts.