Updated: Mar 30
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There's no doubt about it — modern marketing has gone digital. In the face of email, social media, and targeted internet advertising, many companies have forgotten about traditional marketing methods. That creates an exciting opportunity for you. By adding classic strategies to your marketing mix, it's easier to stand out from the crowd. Today, MarketAPeel Digital Brand Storytelling Agency shares some tips on how to freshen up your approach to advertising.
Signs It's Time to Switch Up Your Marketing Strategy
Don't wait until your revenue drops off to incorporate new marketing strategies. Take action at the first sign of decline. In addition to other signs, marketing executive Kent Huffman suggests looking out for these red flags:
• You're generating fewer leads
• Customers seem confused or uncertain about your offerings
• Sales aren't following typical yearly patterns
• Conversions are down (conversions are key to generating new customers)
If you're seeing any of these signs, it's probably time to change up your marketing and branding strategy. A diversified promotional plan can help safeguard your business against inevitable market shifts and changes in customer demand.
Stand Out With Traditional Marketing Methods
On any given day, your ideal customers are bombarded with an endless stream of emails, display ads, and sponsored posts. In this crowded and chaotic environment, setting your brand apart and developing awareness can be challenging. When all your competitors are going digital, these traditional marketing methods can help you stand out:
Flyers. Place them on bulletin boards in coffee shops, laundromats, community centers, and college campuses around Redondo Beach to advertise services, sales, or special events. Target areas with a high walk score – that is, how easy it is to reach destinations by foot – because they’re more likely to get more attention.
Business cards. 99designs notes that a business card leaves a lasting impression, is more visible than email, and offers potential customers and clients something tangible to remember you by. When you create business cards, it can be as simple as using pre-made templates that you can customize by adding images, text, color schemes, and the font of your choice.
Apparel. T-shirts, hats, and jackets turn your employees, family members, and friends into walking advertisements.
Postcards. Fun, attention-grabbing postcards are a pleasant change of pace for customers.
Coupons. Everyone likes a discount, and a printed coupon is an easy way to boost foot traffic or web traffic.
Billboards. If you have the budget, build brand awareness with these large-scale ads. Choose strategic locations with ample visibility, and add a URL that's easy to remember.
Stickers. Attach branded stickers to your packaging and envelopes, and distribute them at company events.
Magnets. Make beautiful, colorful magnets that customers want to display. That way, your brand name is always top of mind.
Yard signs. Most people see yard signs when they're driving or walking. Since these potential customers aren't looking at their phones, you don't have to compete for attention with other companies.
Attract Attention and Encourage Interaction
Classic marketing methods often require an up-front investment. To get the most for your money, make sure each item attracts attention and encourages customers to engage with your brand.
Make beautiful designs. Whether you're making a flyer, a magnet, or a billboard, the design must command attention and communicate information clearly. Free tools, such as Canva and Pixlr, make it easy to create gorgeous, professional marketing materials.
Create catchy slogans. MasterClass explains the importance of using funny, clever, or thoughtful slogans to get customers to look twice. The most effective sayings speak to the needs and emotions of your target audience.
Select compelling offers and discounts. The easiest way to get customers in the door is to help them save money. Introductory discounts, buy-one-get-one-free offers, and seasonal sales are powerful motivators.
Supercharge Your Marketing With Promotional Products
A well-rounded marketing plan, as well as paying attention to things like conversions and lead generation, can help your business weather any storm. No matter whether your strategy is mostly digital or primarily physical products, following these tips and methods can boost your brand visibility.