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Bob Burg Reviews the Book Death By BS

Updated: Nov 19, 2021

Bob Berg's, author of the Go-Givers, testimonial for Death by BS by Likky Lavji

More than 2400 years ago the Greek philosopher, Socrates said, “To know thyself is the beginning of wisdom.” Ahhh, the saying itself is one of great wisdom. After all, if one doesn’t truly 'know themselves' including their strengths AND their weaknesses they can never operate from a place of ultimate effectiveness.

One of today’s most iconic business leaders, Ray Dalio, a philosopher in his own right, stated that "the biggest problem that humanity faces is an ego sensitivity to finding out whether one is right or wrong and identifying what one’s strengths and weaknesses are.” It seems as though the first part and the last part of his statement go hand-in-hand. Yes, we must know ourselves.

But…what if there are certain aspects of ourselves we simply are not able to see? And ignorance is absolutely not bliss. What we don’t know about ourselves can truly come back to haunt us.

Fortunately, in this book, ultra-successful entrepreneur, Likky Lavji, who has not only mastered his own blind spots but has become internationally-known for helping others to recognize — and navigate — theirs shares with us his invaluable methods to help us become the leader (both professionally and personally) that we know we can be.

Sharing with the reader both his methods and his personal stories — with lots of his mistakes as well as victories — he inspires and shows how to recognize, navigate, and ultimately overcome your blind spots as well as the limiting beliefs that up until now have been getting in your way. Likky’s story — including w