Periodicals-Publishing and Printing in Vancouver
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Social Media Brand Story

Hannah Acosta

Social Media Manager

Where do you reside currently?

Raleigh, NC

What do you do?

Marketing I help people use Facebook to grow their business and help my team become better along the way.

What is your top personal value?

Humility. I never claim to know all the answers. It’s never Q&A with me, it’s Q&R(esponse) or Q&O(pinion) because very few times do I have THE answer. I think there’s more than one way to get where we’re going!

What do you do when you aren't working?

When I’m not working I enjoy spending time with my husband and pup! We are low-key foodies and thoroughly enjoy trying new restaurants and coffee shops. Every Friday morning we try a different coffee shop/bakery and it helps us see more of our city, support small businesses and entrepreneurs, while growing our marriage. It’s a gift to work from home and have flexibility to do this! I also love a good concert. Specifically, an outdoor-amphitheater-summertime-vibe type of concert. Currently on the list this summer are Morgan Wallen and Ben Rector in Raleigh!

What makes you unique?

Speaking of Ben Rector, in fall 0f 2016 my husband and I were on a trip to New Orleans and Ben (yeah, we’re on a first name basis - not really) was playing at the House of Blue (dreamy). We bought tickets and everything was set! It was exciting enough to be seeing my favorite artist in my favorite city - but what happened next was a real treat… We were walking down Decatur street grabbing a coffee and we see the tour bus parked out front and some guys unloading all kinds of stuff, I squint a little and squealed to Wesley - THAT’S BEN! He didn’t believe me at first, but when I asked for the picture, he knew it was real. Such a special moment to get to chat before the concert which we had a BLAST at.

What do you love about what you do and how do you help others?

We all have some sort of calling on our lives. For me, in this season of life, I’ve never felt more in the right place at the right time. I’m so grateful to walk alongside small and large businesses as they grow their brand and make more money. Making money has a tendency to seem greedy - but I truly believe that as businesses prosper, it’s an opportunity for their employees to do, too! With that being said, every day is different for me. I spend a lot of time leading my team, giving them feedback and helping them navigate challenges and problems their client’s are facing. Teaching online and in person is a passion of mine and something I’ve started to really grow into in my role. I love helping people learn something new and figure out how Facebook and Instagram marketing can help their business flourish!

What is the number one goal you are trying to achieve in your professional life?

Love this question! My goal is to always leave a team or an organization better than I found it. This applies to my team at Ugly Mug Marketing and each of my clients. I love being around people and I want to be someone who brings out the best in others.

What is professionalism, Can you define what the word means to you?

IMO, the pandemic has profoundly affected what “professional” means. We’ve become more kind and understanding when it comes to dogs barking in the background of calls, kiddos joining in on zoom when daycare is closed etc. I think we’re all like “oh, you’re a human too!” and in some ways it’s helped us build deeper relationships with our co-workers. Of course we don’t want to show up to a meeting looking like a hot-mess express and completely unprepared - but those distractions that may have seemed unprofessional before seem normal and we’re much more understanding when they pop up.

From the website:

Our name, Ugly Mug Marketing, stems from the belief that the results should never be compromised - not even for the sake of "good" design. We would rather an "ugly" design that delivers results, than a "beautiful" design that doesn't. The day we begin focusing on winning awards, instead of delivering results for our clients, is the day our business has lost its way.

We believe in, and practice, the fundamentals of great design - and that starts with the three "C's" of design. Contrast. Composition. Content. Unlike most, we believe Content is the most important of the three "C's" of design. It's difficult to deliver remarkable results without a clear understanding for the audience the design is intended to communicate with, and what message will resonate with that audience.

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