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A new awareness of working with influencers is now emerging. The trend is towards micro and nano influencers. People who have between 00 and 0000 followers and stand for what makes them special. It's not about reach it's about credibility and interaction with the target group. Another advantage is that these influencers are cheaper than the big ones. With them the question remains whether you want to work with someone who will put up with almost anything for money and therefore the alleged connection to one or only certain brands is implausible.

Basically the topic of cooperation is becoming more important. It's about building long-term relationships and keeping them. This strengthens credibility and trust in one's own brand. The company Les Lunes which chose the actress Jana Juli Schölermann and the rider Lisa Röckener as influencers currently stands for this variant. The cooperation has been running for some time and both advertise only for selected and very long-term partners. Both people are Specific Database very fond of animals and are valued by users for their honest nature. The fashion label Les Lunes which sells clothing made from bamboo fibers has very good opportunities to present its fashion as vegan and sustainable. This influencer campaign is particularly well received by the target group of young women who want to be fashionably dressed without polluting the environment.

The advantage is that the manufacturer concentrates on a specific target group the wastage is low and the return on investment can be tracked exactly. . User Generated Content The most valuable thing a company or brand can achieve in communication is content created by the users themselves. And without the media budget behind it. User-generated content is practically the accolade for every company because this content generates around . times more interactions than content created by companies. As a marketer you don't have to create your own content. It doesn't burden your budget and is more authentic in the eyes of users. Your task is to create the framework conditions for this.