What is your professional role?
Rita Richa is the founder and executive Producer of Reignite Media. Rita has an extensive
background in developing B2B podcasts, content-based networking, and brand strength
capitalization. Her clients have been known to classify her as an innovator/visionary, passionate
about developing podcasts, scripts, storyboards, social media content, and content strategy for
modern B2B brands.
What is your top personal value?
"Relationship over Transaction." Nurturing strong relationships is my top priority. I understand that when it comes to business, creating valuable and honest relationships with clients is key to long term success. Building a relationship that endures takes effort from both parties – it's not just the service provider or the client who can bring relationship value. And while I may make mistakes in my business dealings, I take pride in being relationship first; having my clients' best interests at heart and ensuring they feel valued always. Podcasting is a great way to connect and open up conversations with those with similar interests, and business leverages such conversations into lasting relationship opportunities. Ultimately, however, maintaining successful relationships is about committing for life time customer value – no matter how challenging things can get, staying connected and building bridges can create extraordinary results for everyone involved.
What do you do when you aren't working?
I love Disney and traveling and often will be dreaming about my next trip into fantasy land.
What makes you unique?
When I was younger, I loved the theatre. I was always on stage, performing in plays and musicals. It was a great escape for me – a way to express myself and forget about the real world for a little while.
But when I graduated from college, I had to face the reality that theatre and music weren’t going to pay my bills. So, I ended up taking a job in corporate America – something completely different from what I was used to.
At first, it was really tough. I didn’t know how to act around all these stiff business people. They were so serious all the time and talked in jargon that I didn’t understand.
But then one day, I had a lightbulb moment. I realized that I could use my theatre background to my advantage in the business world, especially in the world of business podcasting.
I started using my acting skills to “read” people and figure out what they wanted. I learned how to sell myself and my ideas. And I became really good at networking.
Soon, I was thriving in the corporate world. And I realized that the skills I’d learned in theatre were actually really valuable in the “real world.”
So, if you’re an aspiring actor, creative, or musician who is struggling to make it in the “real world,” take heart. Your skills are valuable – you just have to learn how to apply them in a different way.
Who knows? You might just find that the “real world” is actually "part of your world" after all.
What do you love about what you do and how do you help others?
When you find your voice. When your passion is renewed. When you feel Reignited. When we succeed as a team. We win. I love it!
What is the number one goal you are trying to achieve in your professional life?
Balance and Focus combined with creativity and discipline. It's a tall order!
Which advice topic do you want to be interviewed on?
What is the definition of the word Brand?
At its core, a brand is more than just a logo or tagline. It's the authentic story of who you are and what makes you unique - the true "Why" behind why your company exists, that resonates with your target audience in an emotional way. When done right, a brand can connect deeply with customers and create loyalty that transcends product features.
In today's noisy digital world, having an authentic brand is more important than ever before. It gives customers something to truly believe in, which helps set you apart from competitors. Your brand should reflect back to them what they value most - whether it be quality service, great pricing or even a commitment to sustainability .
Your authentic brand must be rooted in storytelling. When you tell stories and bring your brand to life, it helps people understand why they should choose you over other companies. It makes them feel connected on an emotional level and gives them a reason to remember your brand - giving you that all-important competitive edge.
What is brand awareness and why is it important to the brand story?
The right authentic brand can do wonders for your business - not just in terms of sales but in providing the resources and inspiration necessary to truly thrive. It's time to redefine what a brand means and create one that stands out from the rest. Your authentic story is waiting; it's up to you to tell it!
Which platforms must a brand have in their digital footprint?
ALL of them. We are no longer in an analog world, We are living in a digital landscape. As Bob Iger once said, Innovate or Die
What one thing must you do on Social Media when telling a brand story?
The key to success on social media is authentic storytelling. This means staying true to your brand values and connecting with your audience through meaningful stories that they can relate to. By taking the time to create authentic content, you can not only make a lasting impression but also build an engaged community of followers who are passionate about what you have to offer.
As Simon Sinek said, “People don’t buy what you do; they buy why you do it.” That's why authentic brand storytelling on social media is so important - it helps remind people why your company exists and why they should choose you over someone else.
Social media gives brands of all sizes the opportunity to tell their story in a creative and authentic way. By taking the time to craft compelling stories and content, brands can create meaningful connections with their target audience that will last a lifetime.
So don’t be afraid to get creative – make sure your authentic brand story is at the center of all your social media efforts. It’s how you can truly stand out from the competition and engage your followers in an authentic way!
At the end of the day, authentic storytelling on social media is key for any successful brand strategy. People crave genuine connection with companies they trust - so use authentic storytelling to give them that connection and show them why you are different from all the rest! Tell your authentic brand story, create meaningful content and watch as your audience grows and your brand thrives.
What is your favourite platform to tell a brand story and why?
I LOVE podcasting. My podcast, Bippity Boppity Business, is where I am able to be free of all the business rules and truly be myself.
What is a common mistake you see brands making in the brand awareness part of their story?
One of the most common mistakes brands make when it comes to brand awareness on social media is failing to tell a compelling story. They often focus on product features and technical details, rather than taking the time to craft an emotionally engaging brand story that will resonate with their target audience. Authentic storytelling is key in order for customers to connect and truly understand why your brand exists – so don’t forget to take the extra time and effort to ensure your brand story is impactful!
Which brand gets the brand awareness part right?
The secret to Disney's success lies in their brand. They use storytelling to connect with their audience and evoke emotion, making an impressionable impact that lasts for years. Disney CEO Bob Iger has said: "At Disney, we believe stories have the power to change lives. We tell stories that inspire us, make us laugh, cry, think and be inspired". This is a perfect example of how powerful brand storytelling can be.
Disney's brand messaging is not only about entertainment but also about values and beliefs. They emphasize the importance of family, friendship and adventure which helps builds brand loyalty among customers. They continually strive to create experiences that bring joy to their audiences through memorable characters and narratives that stand out from the competition. No matter what brand messaging Disney puts out into the world, it is always wrapped up in a magical story that leaves consumers feeling inspired and connected.
At the heart of Disney's brand success lies their memorable storytelling and powerful brand messaging. Through these two facets they are able to create an emotional bond with their audiences that lasts for generations. The power of brand storytelling can help businesses make waves in any competitive market, just like Disney has done over the years.
By using brand storytelling, companies can create an unforgettable brand experience that customers won’t forget. It gives them an edge over competitors and helps them stand out from the crowd, giving their business a greater chance for long-term success. Taking the time to craft brand stories that accurately represent your brand message and values will help build brand loyalty, creating lasting relationships with customers. Following the example of Disney can set any brand up for long-term success and make an impactful impression on its audience.
So if you want to start crafting successful brand messaging like Disney, think about how you want your brand to be perceived by customers and create stories that align with those beliefs. With thoughtful storytelling at the core of your brand’s identity, you can be sure of making a powerful impact on your target audience. Be bold and daring in your stories—you never know what kind of magic could happen! r brand messaging is not only about entertainment but also about values and beliefs. They emphasize the importance of family, friendship and adventure which helps builds brand loyalty among customers. They continually strive to create experiences that bring joy to their audiences through memorable characters and narratives that stand out from the competition. No matter what brand messaging Disney puts out into the world, it is always wrapped up in a magical story that leaves consumers feeling inspired and connected.
At the heart of Disney's brand success lies their memorable storytelling and powerful brand messaging. Through these two facets they are able to create an emotional bond with their audiences that lasts for generations. The power of brand storytelling can help businesses make waves in any competitive market, just like Disney has done over the years.
