Have you ever hired a company to work on your home? Did you have a good experience or a bad one?
As you sit sipping your cup of coffee, you take in the room around you and think, 'this house needs a face lift ASAP.' But who do you trust with the most valuable thing you own, your home? First thing you think of is to call your friends and ask them who they hired to update their homes. You collect a few names. Of course you trust your friends, so you trust the companies they refer, but this is a huge decision that will cost you big bucks.
Where else can you find information to make sure the company is the 'right one' for you? The Internet, you grab your computer and do a google search, after all, the more information you have, the better. You type in the company name. Google brings up some links that match your keyword search and you notice a specific link, 'the company has 23 reviews with an average of 9.4.' You click on the link and find yourself at HomeStars.com.
Google sends you to a profile page where you can read reviews written by other customers of the company. Most are good, but there is that one bad one. You notice the company has responded to all the reviews, including the 'bad' review. Yes, the job went sideways, but as the company explains, they did everything possible to fix it, they offered compensation, and the job was completed to the customer's satisfaction in the end. That's what you want. A company that is willing to do work with you, even if something goes wrong. You call them up.
HomeStars.com is a website that helps home owners make better hiring decisions by gathering reviews on home service companies. On the website you will find both good and bad reviews about hundreds of different local home service companies. The website creates a full picture of a company's story by gathering good, bad, and mediocre reviews of their work. HomeStars.com ensures that the information is trustworthy by verifying any questionable review. How you ask? If a review is suspect, they contact the reviewer and ask for proof of payment for work rendered. Plus, they strictly monitor the site's content to keep companies from gaming the system by writing their own reviews. That is not allowed and they are very diligent.
No one wants to hire a home service company and end up with a horror story that costs you more than you budgeted for. HomeStars.com is growing at a rapid pace because of the 'bad' rep the home service industry has. Make sure you don't end up with your own horror story, check out what a company's actual customers have to say by going to HomeStars.com before you hire.
This post was originally posted in 2013 when I worked for HomeStars as a Customer Success Coach for 300 accounts, basically an account manager, customer service rep, trainer, communications specialist, and marketing professional all rolled into one.
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Shannon Peel is an author, a marketing specialist, and a content creator.