UnPeeled

Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.

UnPeeled is #19 on Feedspots List of 100 Best Blogs on Branding

How to Stop Criticizing People

If you criticize their work constantly, you are setting the tone of the group to be one of criticism and blame.

Likky Lavji

Mar 11, 20214 min read

Create a Goal Process to Achieve Success

There are three types of goals. Aspirational. Attainable. Achievable. When we set goals at Build Impossible, we There are thr a basic format

Mar 8, 20213 min read

Journalists as Brand Storytellers

The marketing shift to storytelling means corporate journalism will become a significant new career path.

APeeling Guest Contributor

Mar 4, 20213 min read

Own it! Own your Position at Work

Owning it is a mindset that says, if something goes wrong and others are at a disadvantage, you own the outcome of your work.

Anthony Gruppo

Mar 1, 20214 min read

A Growth Mindset

He was demonstrating a growth mindset. He had created a plan, based on his past experience, and was ready to execute.

Feb 22, 20214 min read

Cognitive Biases and Blind Spots

We all have blind spots, which cause us to behave in ways others interpret differently than we intended and in response they behave in ways

Likky Lavji

Feb 15, 20214 min read

Leading in Crisis with Character

It is time to put leadership character at the top of our list of priorities for individual and organizational development.

Shannon Peel

Feb 11, 20214 min read

Morning Routine Ideas

Whether or not you purposefully created a morning routine, you have a routine. Routines are habits. The things we automatically do without t

Shannon Peel

Feb 7, 202111 min read

Everyone is a CEO at Work

Anthony Gruppo, former CEO of Marsh McLennan in NY and CEO of Marsh Commercial in London, UK explains why everyone is a CEO at work

Anthony Gruppo

Feb 1, 202110 min read

How to be a Digital Nomad

Is the laptop lifestyle for you? Let’s dig a bit deeper to make sure you are on the right path. This probably goes without saying, but peo

APeeling Guest Contributor

Jan 25, 202110 min read

Conflict is Normal, 'Til it's Not

Conflict. Avoid it, Embrace it, or Manage it? Conflict is a normal and natural occurrence of interacting with one another. The cost of...

Likky Lavji

Jan 21, 20213 min read

How to Succeed as an Immigrant

As it is with most immigrants, the first months in Canada were hard for my family.

Jan 11, 20217 min read

Word Defined: What is Accountability?

Accountability is when you can trust people to deliver on a project or a commitment when they said they would.

Likky Lavji

Jan 5, 20214 min read

Social Media is Connections, Not Connection

What is social media and how can brands get their stories noticed? There are dark sides to social media where we feel judged

Shannon Peel

Dec 28, 20209 min read

Know Your Audience and Brand Story

When you are defining your brand story it is important to understand who your audience is and where they will be

Shannon Peel

Nov 30, 20204 min read

Create Unlimited Content for Brand Storytelling

Creating Content for brand storytelling can be overwhelming because it is never ending. Here are ideas to help you tell your brand story

APeeling Guest Contributor

Nov 16, 20205 min read

Word Defined: What is an Entrepreneur?

What is an entrepreneur? Defining the word to understand what an entrepreneur is and what it takes to be on the entrepreneurial journey.

Shannon Peel

Nov 9, 202013 min read

People Pleaser to Leader

Go from being in ineffective leader to an effective leader by changing how you please others.

APeeling Guest Contributor

Oct 19, 20203 min read

Print That Persists

Now is the time to use print to the advantage of your business to solve the riddle of how to stay connected with customers.

APeeling Guest Contributor

Oct 19, 20203 min read

Define Your Personal Brand Story

Define your brand story to understand what to tell the world about what they can expect from you. Let your work speak for itself

Shannon Peel

Oct 19, 20207 min read