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Best Podcasts About... Lists

Your time is valuable, and you want to use it wisely, that’s why you listen to podcasts, you don’t want to waste time on fluff and mindless nonsense. You might even be sick of social media for that very reason and are looking for communities that hold more value to help you get ahead. It's why people become MarketAPeel members, they want a deeper learning experience that challenges their higher intellect. They want to know how they can become ‘The Best’ by learning from the best – Not just the most popular with the mindless masses.


Did you know studies show that 3 out of 4 people listen to podcasts to learn something new? This tells me that lifelong learners and smart people listen to podcasts. What do you think?


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According to the Podcast Consumer Tracking Report, the top shows based on measurement from Q3 2020 – Q2 2021 are as follows and in order as of June 2022:

  1. The Joe Rogan Experience

  2. The Daily

  3. Crime Junkie

  4. This American Life

  5. Stuff You Should Know

  6. My Favorite Murder

  7. Pod Save America

  8. Office Ladies

  9. Serial

  10. The Ben Shapiro Show

The Podcast Consumer Tracking Report measures actual listening, not downloads to measure the relative audience

size and demographics of all podcast networks.

You Listen to Podcasts ...

Your time is valuable, and you want to use it wisely, that’s why you listen to podcasts, you don’t want to waste time on fluff and mindless nonsense. You might even be sick of social media for that very reason and are looking for communities that hold more value to help you get ahead. It's why people become MarketAPeel members, they want a deeper learning experience that challenges their higher intellect. They want to know how they can become ‘The Best’ by learning from the best – Not just the most popular with the mindless masses.


Did you know studies show that 3 out of 4 people listen to podcasts to learn something new? This tells me that lifelong learners and smart people listen to podcasts. What do you think?


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Best Podcasts For You

Which list do you want to see? Click the image you are interested in or click on the menu to the right.

You are here to find the best for you and that will depend on your own interests, needs, and preferences. There are over 2 million podcasts out there and you don’t have the time to listen to everyone to discover which is the best one for you. The vast number of topics and interests is why podcasts are so popular with listeners, but it is also why finding your new go to show can be frustrating.


Click on Image of the topic of the best of podcast list you want:

Image by Daniele Franchi


Image by C D-X




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Image by Maurice Lourens


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More Genres coming soon become a MarketAPeel Member for Notification

Which Podcast Genre is Best?

In the US, 22% of respondents to a Statista survey about podcasts said that comedy was their favorite type of podcasts to listen to. Worldwide, the number one genre is Business. (2) How funny are you? Podcasts are a great medium for stand-up comedians to use for engaging their audiences and testing their routines. Joe Rogan did start off as a comedian before branching out as an interviewer and host to celebrities and popular thought leaders.

In 2021, the top five categories for podcasts were (1)

  • society & culture

  • business

  • comedy

  • health

  • news & politics.


Not a fan of these topics, what is the best podcasting genre to listen to?

Podcasting Magazine

The overreaching topic of the podcast matters to listeners who want to stay up to date about what is going on in their industries, learn new things, or just be entertained. Niching your podcast based on an identifiable topic, will help podcast lovers find your show and know why they want to add it to their play lists.

Why People Follow Podcasts

I asked people what they look for in a podcast to follow and listen to more episodes. I received over 30 responses, which you can read about on the UnPeeled Blog or In the APeeling Interactive Digital Magazine, the Podcasting Issue.


People followed podcasts because:


  • They learned something new

  • They have a favourite genre

  • They were interested in the content

  • They liked the Host

  • They liked the guests

  • They felt included

  • They liked the structure



Podcasting is a growing medium and better shows are produced because more people are joining the podcasting community. The younger generations have an insatiable need for content, to learn, and to be entertained. Many in our society abhorred silence and need the noise of a conversation, music, or story to fill the void. Podcasting is one medium that helps people to multi-task by learning while running errands or doing housework.

Has this happened to you?


You find an interesting podcast. It hits all the right things but, it only has a handful of episodes, which leaves you frustrated.


Being a podcaster isn’t easy. It’s a lot of work. And I don’t just mean the booking, interviewing, and editing – Trying to get people to take notice and give you a chance by listening to what you have created is time consuming and like a slow leak in a tire, can leave you feeling flat. Which is why so many podcasters quit and go onto doing something else, like social media marketing, which is less time consuming with quicker results.


Podcasters can’t see you. They don’t know if they are good. They throw it out there and then no one can find them because they didn’t hit any best of the best lists. The popular kids didn’t share it. And they give up. If you like a podcaster, let them know – give them a review on Apple, Podchaser, or another podcast review site. Share it on social media and tag the host. The smallest of gestures may be enough to keep them going.



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List of the Best Brand Storytelling Podcasts


I want my podcast, BrandAPeel: Brand Storytelling in the Digital Age to be considered the best podcast about how to tell brand stories, both personal and business. That means I needed to have guests who knew their stuff and listen to other top podcasts in the genre to see what it was going to take to become the best podcast on the topic.


Of course, me being me, I’d decided this after interviewing 100 people so I do have episodes that touch on other genre’s to tell a larger story about how brands tell their stories and why they tell them.


The best thing about the brand storytelling genre is how many topics lie under the brand storytelling umbrella. 

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What topics do you think belong under the brand storytelling umbrella?

Determining the list of Top Brand Storytelling Podcast

To determine this list, I went out and Googled other lists to see which ones ended up on the radar of The best podcast listicles. I checked out reviews - and not just how many start but the reasons why people thought it was a good podcast. I also went to research sites to see what I could find and different podcast players to find their results. Unlike the other genre lists you will find on this page, brand storytelling is a small genre and has little in the way of listicles and measured results.


Your help to find the best and why they are the best let me know which ones should be considered and why.



BrandAPeel: Brand Storytelling in the Digital Age  

Hey, it’s my website and I did the work the least you can do is give it a listen… 

BrandAPeel is a Brand Storytelling Podcast helping you discover how to appeal to the market with MarketAPeel. Marketing professionals and brands join Shannon Peel to talk about how to create a brand story in the digital age. Shannon asks tough questions to dive deeper into topics and find the ideas you can start taking action on for your personal and business brand story. If you want to make a bigger impact and connect with your audience, this is the podcast for you.

Listen to the Brand Storytelling in the Digital Age Podcast

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List of Best Podcasts about Brand Storytelling


As much as Donald Miller’s, Building a StoryBrand podcast belongs on this list, he’s changed it to a wider business podcast called Business Made Simple and moved into the General Business Genre.

The Moth Podcast

The Moth podcast is number 35 on the Edison Podcast Consumer Index of the top 50 listened to podcasts.


Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with only a microphone and a roomful of strangers. The storyteller and the audience embark on a high-wire act of shared experience which is both terrifying and exhilarating. Since 2008, The Moth podcast has featured many of our favorite stories told live on Moth stages around the country. For information on all of our programs and live events, visit


Listen to this podcast on Apple




All Selling Aside Podcast - Alex Madossian


This podcast is for those who find themselves in the unfortunate position of having to sell when they actually hate selling. Host Alex Mandossian will walk you through different strategies to use the power of storytelling to achieve your sales goals.


The ALL SELLING ASIDE podcast is devoted to hard-working coaches, consultants and service professionals who HATE to sell. Alex Mandossian believes if you truly want to ETHICALLY INFLUENCE others in your personal and professional life, then selling through STORYTELLING is the key. As you listen to each content-rich episode, you'll discover practical strategies of how to attract and convert more PREMIUM clients and win the inner game of sales conversion. If you don't yet make a six-figure income ... if you don't have any PREMIUM clients ... if you're uncomfortable with your SALES process, then the ALL SELLING ASIDE podcast is ideal for you because "SEEDING" through STORYTELLING is the new SELLING! Make sure you check out the notes to each episode at ... You'll also find pre-written "SWIPES" that make it easy to refer "ASA" to your friends, colleagues and family members.


Listen to this podcast on Apple

Brand Storytelling List

Be The Drop Podcast - Amelia Veale


Be The Drop is all about the intersection of business and good communication, and it’s sure to lift your mood. The show hosts diverse guests each week to hear how they inspire and motivate the people around them.


If you have a powerful story but don’t know how to share it. Or if you have tried telling your story but it didn’t resonate, then this podcast is for you.  

Be The Drop investigates how we can drive collective consciousness through the stories we share. In this podcast, Amelia Veale interviews people who motivate and inspire collective thinking and action. Through the stories, experiences and advice they share, we uncover strategies for positive communication.

Be The Drop uncovers the human element and traits of people who inspire and motivate us to be or do more - whether that be within business or through social causes.


Listen to this podcast on Apple



Business of Story Podcast - Park Howell


#1 business storytelling podcast according to Feedspot.


Business of Story is another great bet for brand storytelling highlights. There are nearly 300 episodes, and the show even won a “Best Small Business Podcast” award in 2017.


The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally.


Listen to this podcast on Apple


Under the Influence Podcast - Terry O’Reilly


This popular CBC Radio program isn’t specifically about storytelling, but it offers a behind-the-scenes look at the ad industry that’s sure to leave you with some interesting anecdotes.


Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Listen to this podcast on Apple

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How Brands Are Built Podcast - Rob Meyerson


This podcast offers a view of the nitty-gritty, everyday details of branding. how to share and build momentum around your origin story. Rob Meyerson interviews an eclectic group of folks for his episodes, from marketing analysts to logo designers. You really get a 360-degree view of what's involved in a persuasive original story, plus how to share it for max impact.


On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.


Listen to this podcast on Apple


Business Storytelling Podcast - Christoph Trappe

The aptly named Business Storytelling Podcast hosted by content marketer Christoph Trappe will show you how to harness the power of stories to get results.


Top content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 2.5 percent global podcast.


Listen to this podcast on Apple


The Visual Storytelling Podcast - Chris Oatley


The Visual Storytelling Podcast can help you round out your storytelling skills with a fresh point of view. This podcast from Disney Artist Chris Oatley will walk you through how visual artists tell stories. Touching on subjects like children’s stories and character development may have surprising impacts on your own storytelling endeavors. If anything, it’s a nice break from the world of business podcasts.


Listen to this podcast on Apple


On Writing Podcast - Joshua Pomare


On Writing will give you a different perspective on storytelling and can help you refine your techniques. Host Joshua Pomare talks to writers of all stripes to dig into the writing and publishing process. If you want tips from the true pros of storytelling, this is the podcast to listen to.


Listen to this podcast on Apple

The Employer Branding Podcast - Jörgen Sundberg


The Employer Branding Podcast offers an international take on branding in business. They interview some pretty cream-of-the-crop guests from Fortune 500 companies like SalesForce to L'Oreal to Deloitte. So you're really hearing the best insights.


Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.


Listen to this podcast on Apple

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Storytelling with Data Podcast - Cole Nussbaumer Knaflic


Rid your world of ineffective graphs and mediocre presentations, one exploding 3D pie chart at a time! The storytelling with data podcast from bestselling author, speaker and workshop guru, Cole Nussbaumer Knaflic covers topics related to data storytelling, better presentations, and all things data viz. There is a story in your data—get the skills and power to tell it!


Listen to this podcast on Apple



The CMO Show Podcast


How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute.


Listen to this podcast on Spotify



Speaking Your Brand Podcast - Carol Cox


More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.


Listen to this podcast on Apple



Content That Moves Pocast - Emmy and James Beard & Jesse Roesler.


As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.


Listen to this episode on Spotify

Your Brand Amplified

Welcome to Your Brand Amplified®. The podcast where we interview

marketers, publicists and brands to learn their stories, what makes them

tick, and tips and tricks that make a difference. 

Listen to this podcast on Apple

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Best Place to Find Podcast Guests and Podcasts Looking for Guests

There are a few podcast matching sites where you can either find guests or a podcast to pitch yourself to get booked as a guest. I've tried three and is by far the best option and not just because you can make some of the fee back by booking guests through their platform. Here are my thoughts on three of the podcast - guest matching sites.


What Alex Sanfilippo gets right is community. What he is building is a podcast community where he supports those who are actively engaged. He hosts 4 virtual events for podcasters to learn more about how to succeed in this growing media. His compensation program for podcasters who book guests helps off set the cost an encourages shows to book guests. The platform is user friendly and has enough members to be of value for both the podcaster and those wanting to find podcasts to get booked to stay busy. 

There are lots of podcasts out there but few who are actively taking on unknown guests. This platform gives you the ability to create profile, share links to your site and portfolio, while easily messaging either guests or podcast hosts. 

The community is set up on the Mighty Networks platform enabling members to be engaged with Alex and the story of PodMatch. Plus Alex is very supportive of those who are engaged and step up in the community. 

Coming soon... option 2

The Best Podcasts about Podcasting


No surprise that there are lots of podcasts about podcasting, it took some time to sift through a variety of best of lists to come up with this handful to include on this list of Best Podcasts about Podcasting. I will add more as time goes and I am able to determine which other podcast shows belong here.


Shows like School of Podcasting and the Audacity to Podcast have been on the air for over a decade with hundreds of shows about how to start a podcast, be a podcaster, and promote a podcast. Want to know as much as possible before you start your own podcast? These shows have hundreds of hours to listen to along with information and courses on their websites. With these shows on your play list, you’re sure to succeed.


As a podcaster, or marketer, you must understand why people listen so you can create what catches their eye and helps them make a decision. To discover what people look for when choosing a new podcast to listen to, I asked people how they find good podcasts to listen to and why they choose to listen or to pass. I received over 30 insightful responses that gave me an insight into what people look for when making a choice.


To find out what catches people’s eyes to try out a new podcast, click.



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Podcasting Podcasts

The list of Best Podcasting Podcasts


Podcasting Made Simple - Alex Sanfilippo

Podcasting Made Simple is a top-rated podcast that releases weekly masterclass episodes focused on helping podcast guests and podcast hosts improve their craft so they can make a bigger impact on the world. Listen as Alex Sanfilippo, along with other successful podcasters and podcast guesting experts, share practical and actionable ideas for succeeding in the world of podcasting. Prepare to elevate your podcasting game!

Listen to this podcast on Apple

School of Podcasting


The longest-running podcast about podcasting. Dave hasn’t missed a weekly episode since 2005. This show is entertaining and informative. Dave always brings it when he turns on the microphone for the SOP show.



Hosted by podcasting pro, Dave Jackson is one of, if not the longest-running podcast focused on podcasting, starting way back in 2005. Each episode features thorough, honest discussions centered on a particular aspect of the podcasting industry, and the order of the day is always honest, real, and highly valuable answers, feedback, and insights. Dave has really found the sweet spot between entertaining and educating, making learning from him effortless and enjoyable. He has a wealth of knowledge which he shares generously and is regarded by many as the “go-to” guy for all things podcasting. If you are considering starting a podcast, give the School of Podcasting a listen, and you’ll be ready to tackle any and all hurdles you will encounter along the way. If you already have a podcast, allow Dave to “mentor” you through his show, and you’ll see your podcast continually grow from strength to strength.


You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson


Listen to this Podcast on Apple



She Podcasts - Elsie Escobar and Jessica Kupferman

Hosted by Elsie Escobar and Jessica Kupferman, is another incredible resource if you’re looking to start a podcast or looking for some cool ladies to help you along your journey. Their episodes are insightful, full of personality, and a whole lot of fun – not to mention, packed with all the information, tips, and tricks you could possibly need for starting and maintaining a successful podcast. They cover every aspect of podcasting from every angle, never shy away from telling you like it is, and they never sugarcoat the challenges or the pitfalls you will likely face in running your show. But they are also super supportive and have gathered a massive group of over 10k female podcasters around them, with whom they have created an environment that is encouraging, supportive, and informative for all of those in the podcasting community.



If you're looking for *quick* and succinct tips on how to podcast, grow your audience, and monetize your show this is NOT the show for you. Will you get all that from this show? Absolutely! And a lot more, but not in way you expect. This show is a personality driven show hosted by powerhouses and podcasting industry experts Jessica Kupferman and Elsie Escobar (supported by their producer John.) They will give you insightful, wise, expert advice about all aspects about the podcasting industry, from advertising and sponsorships, to the latest and greatest microphones and workflows, to how the podcasting industry is failing and thriving. You will also get the reality of what it takes to podcast as working from home women and moms running their own businesses and supporting a vibrant community of women podcasters nearing 10k members.



Listen on Apple


Produced by  byline is “Honing the art of podcasting,” and that is exactly what this show sets out to do. Each season, a different topic is covered and explored in-depth, giving you all you need to master that aspect for your show. Podcraft’s main aim is to take you from beginner to pro by equipping you with the skills you need to make your name in the industry. So whether you want to learn how to market or monetize your podcast, how to create valuable content for your listeners, or you’re just wondering which microphone you should buy, you’ll find loads of handy information to help you turn your show into the best that it can be. As an added bonus, you’ll grow in confidence as your knowledge and skills increase, which is great motivation to keep on doing what you’re doing!



Let's talk about how to start a podcast, and how to grow your audience from there! This show takes you from novice podcaster to confident broadcaster. We talk all about the brilliant world of Podcasting – teaching you how to make, grow and monetise a great show. In this podcast I cover the full range of Podcasting skills, looking at: Podcasting Equipment – what microphones to buy, when to get a mixer, how to set it all up. Podcasting Techniques – recording interviews, recording outside events. Podcast Editing – what software to use, how to create the best audio possible. Podcast Promotion – how to grow your audience, how to market your brand. Podcast Planning – scripting, episode planning, topic generation. Podcast Monetisation – how to make money out of your broadcast without turning off your audience. And more – podcasting environments, events, speaking skills.I'll be bringing on guests from popular podcasts, talking to novices and experts alike, and generally helping you to create the best podcast possible. If you have any suggestions for future episodes, or feedback on the podcast, get in touch on twitter at @thepodcasthost or through the website at The Podcast Host


Listen on Apple

The Podcast Report - Paul Collingan


Paul Colligan reports the podcast industry news with his analysis as a podcast industry veteran. Paul debunks the hype and brings us podcasting strategies that work.  Paul Colligan is a podcast veteran and industry pioneer. Every week Paul brings us his insights and experience on the podcast space. A must listen...

Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker.

His first book on Podcasting came out 2 years before the iPhone. He's been playing this game for awhile . 

In The Podcast Report, Paul shares what's really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. No hype, just facts and a way of looking at this new media for the powerful disruptor that it is.


Listen to this Podcast on Apple



The New Media Show - Todd Chochrane and Rob Greenlee


The New Media Show is hosted by two Podcast Hall of Fame Inductees, RawVoice / Blubrry Founder and Podcaster Todd Cochrane and Longtime Podcaster and Content Manager at Spreaker Rob Greenlee. Interviewing luminaries from the podcasting space. With deep insight into what is happening in the podcasting world.


The New Media Show Todd Cochrane has been executive producer of Geek News Central since October 2004, an audio and video tech show, the past...

Listen to the podcast on Apple


The Audacity to Podcast - Produced by Daniel J. Lewis

Show Description: Award-winning podcast for you to learn about podcasting, Audacity, and WordPress from Daniel J. Lewis. Awarded #1 technology podcast in 2012 by people's choice. Podcasting is an exciting and personal way to share your message with others, but how do you do it? What equipment, software, and skills do you need? Daniel gives you answers to these and more podcasting questions. Many episodes focus entirely on Audacity.


I believe anyone can share a message to change the world, and podcasting is the BEST way to spread that message! I'm Daniel J. Lewis and this is where I give you the guts and teach you the tools to launch or improve your own podcast for sharing your passions and finding success! I cover all things podcasting: audio gear, video equipment, editing software, WordPress and plugins, social media promotion tools, marketing, and more with understandable in-depth information and easy-to-follow steps. If you want to know how to podcast or grow the show you already have, this show is for you!


Listen on Apple

The Podcaster’s Roundtable - Ray Ortega, Dave Jackson, Daniel J. Lewis

The Podcaster’s Roundtable features podcast pundits, Ray Ortega, Dave Jackson, Daniel J. Lewis and one or two guest podcasters in each episode.  

Discussing the issues that face podcast producers and podcasting. Each Roundtable features a new podcaster from the community of viewers listeners. We talk less about the 'how-to' and more about the 'why.' You'll learn how to improve your podcast through the shared experience of other podcasters.



Listen to this podcast on Apple

The Feed - Rob Walsh and Elsie Escobar

Hosted by Rob Walsh and Elsie Escobar, each episode features podcasting essentials, up-to-date information, a whole lot of best podcasting practices, as well as the all-important dos and don’ts! It’s a true fountain of wisdom to help you keep ahead of the crowd and continue putting out the best show you possibly can. Rob and Elsie are podcast knowledge powerhouses, and their chemistry makes for a really fun listen, besides being super informative! So if you want to amp up your show, learn a ton of helpful tricks, and save a bunch of time, The Feed should be a staple in your listening library.

The show that takes it beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday podcaster + taking you inside Libsyn the largest podcast host and distribution network since 2004!

Listen to this podcast on Apple

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