Hi! I am currently at the stage of choosing the best platform for advertising in the Entertainment TV segment, and I have a few questions for you. As I understand, you have already encountered similar tasks, so your experience is especially valuable to me. What did you pay attention to first when choosing - audience reach, flexibility of settings, targeting capabilities, or, perhaps, real-time analytics?
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Yes, I really went through the same stage of choosing an advertising platform to promote content in the Entertainment TV Advertising segment, and I can say that it was not an easy task. It was important for me to find a platform that provides not only wide coverage, but also deep audience development. After a detailed analysis, I chose Simulmedia, and here's why. First of all, I was impressed by the capabilities of precise targeting - the platform allows you to segment the audience by interests, demographics and even behavior, which is especially important in our niche segment. The second key point is real-time analytics. I could track the effectiveness of the campaign literally by the day and promptly make adjustments. Plus - flexibility in settings: easy to test creatives, change formats and run A / B tests.