What you will learn in this brand storytelling course
(1) increasing the understanding of why and how people create stories
(2) increasing the ability to interpret both conscious and unconscious thinking that occur in stories
(3) increasing ability in writing/visualizing good stories to move people to action
(4) examining how products and brands enable consumers to become effective protagonists through storytelling
How you will learn it:
This course is a series of steps to dive into storytelling and explore your unique story and how to tell it to the marketplace. You will move through the course at your own pace with the support of the community and our brand storytelling coach, Shannon Peel
Tools to help you:
Step by Step process with information and access to the course resources plus progress tracking
App to easily access information on the go and keep in touch with the community
Video workshops explaining topics and concepts
Workbook PDF downloads to help you dive deeper into the ideas and draw out your story
Community social group to find support from those who are in the community
Extra informational resources like podcast interviews, articles, and member only content
Weekly group coaching time to ask Shannon questions and discuss topics
Access to Shannon’s office hours